FOR FUN — is a personal project, but also a turning point in my creative life. At the end of 2020, I realised that during the working days, I was spending fewer hours on design and creative matters, instead, I was caught up in meetings, endless calls, emergencies, travels and emails. As a protest I came up with the idea of this logo, to vindicate the importance of doing what you like and if possible having fun during the process.
CONCEPT — I started to draw in my notebook the word "FUN" experimenting with different and energetic styles, searching for the perfect representation of "FUN". Almost unintentionally and unconsciously influenced by the famous smiley, I came up with this logo. A simple but clever typographic game where the "u" becomes a smile.
TOOLS — Pencil + Notebook + Illustrator
