SLOW —  For the ones that won’t slow down.
In a world made for the fast, we bring you something to help you keep up. Slow is a range of time-conscious supplements that keep up with your fast-paced life and help you sustain it - for longer.
WELLBEING NUTRITION —  Slow is a Wellbieng Nutrition product, India's first ever one-stop-shop for all things organic and whole foods multivitamin nutrition.
"Provided by nature, Delivered by science
at Wellbeing Nutrition we are conscious thinkers, and we believe that the Wellbeing of people and nature are interconnected. Only in nature we found the right balance of energy, nutrients and wellbeing. Wellbeing is all about harnessing its power by identifying the most potent natural ingredients based on scientific evidence and creating sustainable ways to get nutrition in its purest, most delicious form".
THE IDEA —  For a fast way of life, the answer to health is actually a change of pace… This is the power of slow. It’s when we opt for a more sustained, more deliberate, more optimal way of being. Giving our system exactly what it needs. Drawing on powerful ingredients that are provided by, and found only in, nature. Delivered gradually, to keep us healthier for longer. Sustained nutrition, for modern living.
THE PRODUCT —  Only in nature you can find the right balance for energy, nutrients and wellbeing.
That’s why we encapsule the very best active principles of nature into small pearls that provide your body and soul the extra dose you need to achieve holistic wellbeing and superior performance.
Made only from pure ingredients harnessed directly from nature and delivered by technology on a cellular level right to where and when your body needs them.
Nature is health. Health is wealth. Precision nutrition technology. Provided by nature, delivered by science
THE DESIGN - The design itself is a direct invitation to the consumers to slow down. The main brand element is an orange horizontal line that divides the pack in two. This asset is inspired by the orange sunsets of India, and is intended to transport the consumer to those moments of pause and tranquillity so necessary to cope with our busy lives.
Orange also expresses energy and positivity and is combined with warm, healthy colours that connect with nature, where all the slow ingredients come from.
The gradient in the letter "O" of Slow's logo is a clock going backwoods and not only represents slowing down, but also the slow release technology of the capsules. A delayed release nanotechnology is designed to dissolve slowly over 8 hours, in the absorptive, less sensitive areas of your your gut to ensure maximum bioavailability of the nutrients.
The tonality of the brand is accessible, friendly and cheerful, and the tone of voice is simple, honest and clear.

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