Who I am
I am an easy-going and teamwork kind of guy, but also a versatile Graphic Designer and Art Director with a focus on branding, packaging design and with the ability for illustration. I believe in powerful ideas, simplicity and clear messages. Aesthetics are important, but my primary focus is on the concept. I enjoy creating designs with character that empathise with consumers. I love what I do!
I studied Arts and Crafts after that I graduated in Graphic Design by the University Bau in Barcelona.
During my career I have worked for international brands on projects which call for Art Direction, Graphic Design, Packaging Design, and Communication in the categories of mass-market and luxury food, beverages, healthcare, sportswear, tobacco, culture, electronic products or public institutions. Some of the brands I worked for: Danone, Bacardi, Ausonia, Nestlé, Attends, Carrefour, Imperial Brands, Affinity Advance or Estrella Damm.
Most recently I worked at the Peter Schmidt Group as Design Director. Where I was responsible for the creation and management of holistic brand designs and innovative communication solutions for international brands. In that period I helped to build successful and awarded cases.
Previously, I have developed and grown in design studios as a Graphic Designer and advertising agencies as an Art Director, where I have met incredible people and collected experience.
The last 2020, a complicated and exceptional time for all, but also a year of reinvention and changes for many, I made the decision to go solo.